John S. Pritchard, Jr. has been called a "creative force" in multimedia publishing (The Berkshire Eagle), a digital filmmaking “inspiration” (Senses Magazine), a “high-tech media artist” (Berkshire Trade & Commerce), and his third film, “Star Cycles,” made’s Top Ten Instant Video Downloads in the Art House Movie category. He loves art. He loves science. He loves to get more creative. READ FULL BIO >

John founded Pritchard Digital Arts in 2001 and Eternal Ways in 2010. He is a Filmmaker, Creative Director, Educator, Idea man, Publishing Entrepreneur, Animator, Author, Web Designer, Composer/Musician, Photographer, Creativity Coach, Meditator, Family man, Animal lover, World traveler, and Enthusiastic Advocate of the Electric Universe Theory. Below are a few of his heroes:


John Stanley Pritchard, Jr.


ONE HEART-ONE SPIRIT is presented by Little Hawk Productions and Eternal Ways

Read all about John's multimedia publishing company, "Eternal Ways," in the
Berkshire Eagle newspaper:
Publishing Books
For A Wired World.












AUGUST 22, 2015



John is a multimedia artist who deeply believes in the Power of Compassion and Creative Genius within every human being. Optimism is his credo. "LOVE," by Cirque du Soleil, best exemplifies these core beliefs as it is a one-of-a-1kind, multimedia, acrobatic show that celebrates the musical, creative genius, of the Beatles... especially the fifth Beatle, Sir George Martin. The "Love" Soundtrack was remixed by George Martin using the original Beatle recordings and is about the best mashup album ever made. In 2008, it won Grammy awards for Best Compilation and Best Surround Sound album. George Martin also composed two of John's favorite movie soundtracks: "The Yellow Submarine" and "Live and Let Die." He is an exceptional musical genius with a heart of gold.

John believes compassion is growing across the planet. As a result of the internet, language and cultural barriers are breaking down every day. Transparency is becoming the norm, not the exception. Prejudice is out and celebrating our human diversity is in. Amazingly, in spite of all the greed and self-righteous conservatism, the majority of the human race is behaving with more kindness and respect all over the globe.

From his own international travel experience, John sees humanity as one big extended family. We are all related. We are all connected. There is indeed a "Common Thread That Binds Us All." Since living in Buenos Aires, Argentina from 1969-1972, he has traveled to Brazil, Uruguay, Peru, Columbia, Venezuela, Mexico, Canada, Bermuda, Jamaica, England, The Netherlands, France, Switzerland, Greece, Turkey, China, and Japan. Contrary to the evening news, we have a lot in common, and good-will, love, and music keep us together.

The following words of compassion from Kenneth Little Hawk say it all:


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As a Creative Director, John has worked with Fortune 500 companies such as: Apple, Microsoft, Sony, Time Warner, Canon, McGraw-Hill, and internet giant CMGi (InfoMation, ZineZone, & iCAST).

1“It was a true pleasure to see John win the $100,000 prize at McGraw-Hill's 1993 Multimedia Design Contest. His Inuit Eskimo Survival Game is a shining example of the future of interactive education." - Cesare DelVaglio, Director of Interactive Media, McGraw-Hill

John is simply a great creative partner and possesses an unending plethora of talent in a wide range of disciplines... The thing I most admire about John is his ability to inspire those around him and genuinely care about their growth as well as his own.”
- Thomas Tafuto, Senior VP of Creative, Digitas (2008 Agency of the Year)

1“John and I worked closely together at iCAST in order to launch that massive site as well as create innovative pages and showcases for the musicians and, with the Film Channel, video and filmmakers. He was a joy to work with and did some extremely tasteful work under the usual web time constraints of needing it three days ago. He taught me a great deal about humility and his easy-going approach to getting things done actually got things done through compromise, yet not comprising the essential design and artwork to "dumb it down.” - David Greenberg, Director of Marketing, Ted Kurland Associates

"I've never met a more creative or energetic individual that has the capacity to focus on realizing goals and objectives and transform ideas in to actuality. Working with John is always fun. He will challenge you, and himself, to leverage your creativity and perseverance to the maximum. He brings a unique yet comprehensive approach to any situation.” - James Menk, Director, Convergys Corporation

“John is one of the brightest, most creative and most focused people I know. He is a natural leader, teacher and mentor.” - Jim Egan, Regional Manager, Echopass

for online video & DVDs
  With Pritchard Digital Arts, in addition to numerous online video projects, John delivered hands-on instruction to New York Times TV journalists on how to edit video in Final Cut Pro.

"Thank you so much for making me a better filmmaker... you are definitely the best teacher I have ever had. You have inspired me to edit... I have no more fear of Final Cut Pro.” - Angel Franco, Pulitzer Prize winning photographer, New York Times TV.

As a digital filmmaker, John has written, directed, and produced seven innovative films/dvds: ONE HEART - ONE SPIRIT (2015), REAWAKEN (2011), STAR CYCLES (2006), THE LITTLE HAWK SHOW (2006), A PART APART (2005), NOVUS (2004), and UNUM (2003). John's newest film, ONE HEART - ONE SPIRIT premiered in Hollywood at the 12th Annual Red Nation Film Festival on November 15, 2015.



As a composer/drummer/keyboardist he has produced and performed on ten albums (and also designed their covers): SYMPHONY OF HEAVEN (2016), FREEDOM (2015), INFINITELY (2013). THE TALKING TREE (2007), TORNADO (2007), STAR CYCLES Soundtrack (2006), VYZ Live (2006), NOVUS Soundtrack (2004), & FIRST LIGHT (1996).

What is John most
passionate about?

  Great ideas; Native culture; Drumming; Great Design; Ultimate Frisbee; Monty Python; God; Nature; Bruce Lee; Artists; the iPad; Drinking lots of water; Organic food; Movies like Brazil, The Hudsucker Proxy, Tucker, Papillion, Koyaanisqatsi, The Illusionist, The Great Escape, Ip Man, Hugo, Crouching Tiger-Hidden Dragon, & The Shawshank Redemption; International events like the Olympics, the Australian Open, & the Academy Awards; Ingenious comedians like George Carlin, Bill Hicks, & Jon Stewart; Great instrumental musicians like Bill Bruford, Dennis Chambers, Jeff Beck, Pat Metheny, & Allan Holdsworth; & inspiring geniuses such as the Dalai Lama, Miles Davis; & Charlie Chaplin... watch the "Crazy Ones" and "Think Different."


What most people don’t
know about John:

  “I truly believe I must have been Chinese in a past life. I love everything about the Chinese people and their ingenious culture: Confucius, Calligraphy, Tai Chi, The Great Wall, Chinese food, Chopsticks, Silk, Jade carving, the Abacus, etc. My early heroes were Bruce Lee playing “Kato” on the Green Hornet and “Grasshopper/Kwai Chang Caine,” the Warrior Monk, played by David Carradine in the ‘70’s hit series “Kung Fu.” My favorite spiritual hero is the Taoist sage, Lao Tzu, the author of the 2500 year old Tao Te Ching and founder of Taoism.

1During my senior year in college, I was awarded a grant by the Jeanne Scribner Cashin Endowment for Fine Arts to film in China when it first opened to tourism in 1983. I was fortunate to visit five amazing cities: Beijing, Xian, Luoyang, Nanjing, and Shanghai. This was a time when there were no cars, only bikes, and everyone wore Mao suits. Most people had never seen a foreigner before and no one had ever heard of McDonald's. Inexpensive wrist watches were all the rage and the most popular movie in Beijing was President Reagan in “Bedtime for Bonzo.” It was an amazing time of transformation and people were incredibly curious about the Western world. It was literally the end of totalitarianism and the beginning of the private economy and a more open atmosphere in China.

While the Communist Party has come a long way since its 1989 crackdown in Tiananmen Square, it is still behaving quite paranoid and authoritarian (not unlike the narrow-minded, right-wingers of the Republic party in the USA). This past January 1, 2012, two-thirds of prime-time entertainment was banned and taken off the air. 88 shows have been eliminated because the "Party" is fearful of too much "Westernization" and wants to control what the Chinese people see and hear. Back in 2010, China banned all news about human rights author, Liu Xiaobo, winning the Nobel Peace Prize.

On an educational note, Shanghai schools have outperformed the entire world on tests in Reading, Science, and Math. Unfortunately, more reform is necessary since Chinese leaders are learning that high test scores do no translate into the high social skills required for leading a business team to innovate new ideas and products. China needs to change from a manufacturing-based economy into one of innovation and as theorist Richard Florist explains in the Atlantic Monthly, "Highly developed social skills…include persuasion, social perceptiveness, the capacity to bring the right people together on a project, the ability to help develop other people, and a keen sense of empathy. These are quintessential leadership skills needed to innovate, mobilize resources, build effective organizations, and launch new firms…social skills seem to grow ever more essential as local economies grow larger and more complex."

As a drummer, one of the greatest events I have ever seen was the opening ceremony at China's 2008 Olympics featuring all those amazing Fou drummers (all 2008 of them) I was so happy that the entire world got such a positive impression of the Chinese people. The ceremony focused on the creativity of the ancient Chinese culure and was directed by Chinese filmmaker Zhang Yimou. It was truly the most spectacular opening ceremony in Olympic history (and the first to ever use weather modification technology to prevent rain)! ...see video below:

For those who are interested, the PBS Series, "China from the Inside" (59 min. on YouTube), provides an excellent up-close look at China from the eyes of its own people. And click here to get a great overview of modern Shanghai, the Pearl of the Orient, from NBC's Matt Lauer. For a more controversial perspective, the trailer below is for an award-winning independent film about the modern rebirth of China. It was released in 2010 and features the brilliant Asian historian, Chalmers Johnson.

On a personal note, my greatest hope is that sometime soon, the Dalai Lama will be able to return to his home in Tibet.

Coolest Chinese secret
: There are 38 pyramids located near the ancient capital of Xian... for more info, visit"

Why is John a fan of the
Electric Universe theory?

I love everything about Nature, but watching the Northern Lights is a truly special phenomena. When I lived in upstate NY, during my college years at St. Lawrence University, you could see them every August to October: Aurora season. They are indeed a breathtaking gift to behold. It's quite amazing that these magical, dancing light shows are caused by charged particles emanating from the sun (solar wind) interacting with the Earth's electromagnetic field. FYI - 99.9% of all the mass of the Universe is made of plasma. Plasma is the fourth state of matter and consists of charged particles that generate electric currents. Space is NOT a vaccuum... it is teaming with electric energy everywhere at once. Just look at all the millions of stars in our own night sky. Each one is emanating massive amounts of electrical energy 24/7. Contrary to mainstream astronomy experts, we really do live in an Electric Universe.

Who is John's favorite artist?


I was first introduced to Keith Haring's art on the subway walls of New York City in 1982. New Yorkers loved it and were so happy for Keith when he became world famous just a couple years later.

"The only way art lives is through the experience of the observer. The reality of art begins in the eyes of the beholder and gains power through imagination, invention, and confrontation."
- Keith Haring

First 12 years:
Growing up in
a creative way

Born in New York City on January 13, 1961, John was highly creative in his formative years as an artist, drummer, pianist and filmmaker. By the age of 11, he had also learned to speak Spanish fluently while living in Buenos Aires, Argentina from 1969-72. READ COMPLETE BIO HERE >

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